Ethos, Pathos, Logos at Sprint

I am observing Sprint stores. Not the authorized dealers, but the actual store. The one store I am mainly focused on is the sprint store on Bellaire and Hulen. This store is loaded with Pathos, ethos, and logos arguments. From the people that come in and out of the store, to the people working, and finally the phones and posters. I saw many people in and out of the store for different reasons, but one common goal: to be able to communicate efficiently. One poster I saw that I felt played on Logos said, "The most efficient 3-G network". I think this is based on facts and reason. Also I saw posters of happy people and happy families on their Sprint cell phones seeming to not have a care in the world. As I started to get bored, I started to look at phones, and noticed that they appeal to different people with different phones. In a way I think this is a mix of ethos and logos. Sprint did this by the different colors of the phones, the different attributes, and the different qualities. Lastly, I think the store lay out and set up plays on ethos. It makes me feel important, modern, and a crisp feeling (whatever I mean by that). The tables, chairs, booths, desks, counters, and everything else was all clean cut direct. Under more observation I think I will come to a better conclusion on this and many other things going on in this store.

In class: Analyzing Visuals

My attention is immediately drawn to the little girls face. Though she is holding a cigarette, thats not the first thing I focus on in the picture. I think its because she looks so casual holding the cigarette, like she has been smoking for a long time. Her face looks a little tired and stressed in some ways. Like she is already worried about life and its outcomes, and she never really lived as a kid. her hair is kinda fuzzy and out of whack, like she has had a hard life. Next the picture is black and white. This element of the picture makes it seem all the worst. Not that black and white pictures are bad, but in this case it adds to the negative effect and feel of the picture. Here you have a young girl standing with another little girl, and she is smoking a cigarette. I think this picture is about the challenges and hardships that even little kids go through on a daily basis. The adversities they must overcome to even have a chance to be successful are viewed in a good light. I think the purpose of this image is to persuay smokers and non-smokers, to not want to smoke. Maybe to show what smoking makes you look like, are what it could do to your kids. Maybe its a depiction of what second hand smoke could do to your kids are children in general. I think the entire purpose of this image is to put smoking cigarettes in a negative view.

In Class: Logos

One thing that I never really thought about, or payed much attention to is when people are making an argument, making a statemnet, or making a response to a question, and they answer/argue by saying "to some degree". This is not the only way arguments of degree are used, they are usually weighing some aspect to some other aspect, " if I do this it surely out weighs this". By reading through chapter four on logos, the book pointed this out as an legitimized but less tightly bound argument. It says that " they are so commonly used, that people barely notice them".