Wednesday, February 4, 2009
Ethos, Pathos, Logos at Sprint
I am observing Sprint stores. Not the authorized dealers, but the actual store. The one store I am mainly focused on is the sprint store on Bellaire and Hulen. This store is loaded with Pathos, ethos, and logos arguments. From the people that come in and out of the store, to the people working, and finally the phones and posters. I saw many people in and out of the store for different reasons, but one common goal: to be able to communicate efficiently. One poster I saw that I felt played on Logos said, "The most efficient 3-G network". I think this is based on facts and reason. Also I saw posters of happy people and happy families on their Sprint cell phones seeming to not have a care in the world. As I started to get bored, I started to look at phones, and noticed that they appeal to different people with different phones. In a way I think this is a mix of ethos and logos. Sprint did this by the different colors of the phones, the different attributes, and the different qualities. Lastly, I think the store lay out and set up plays on ethos. It makes me feel important, modern, and a crisp feeling (whatever I mean by that). The tables, chairs, booths, desks, counters, and everything else was all clean cut direct. Under more observation I think I will come to a better conclusion on this and many other things going on in this store.
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Cool! Your initial observations are good; I wouldn't normally think too much about all of the phones, but that's why it's interesting because so many things go on around us that we don't realize haha. Oh, and your blog is kind of hard to read. I would suggest changing the black color of the text...
ReplyDeleteI think this is an awesome space to observe. I am also really impressed with your observing skills. I would find myself so intrigued with the array of people that walk in there with the most tragically stupid questions on how to work there phone, that i would totally forget to pay attention to the walls and posters like you have remembered to do! great job, keep it up!
ReplyDeleteIt seems like the Sprint stores are good at finding appeals that work in all three ways. Good job noticing that! You could also incorporate prices of the phones. (I don't know if they are displayed)If they are, they probably make an argument about the phone and about their overall service.
ReplyDeleteRaf,
ReplyDeleteI believe that you will find a lot of interesting arguments in the Sprint Store that you would not notice on a daily basis. As you your observation about how "The most efficient 3G network", I agree that this is a good logos appeal. I think that you will find this topic to be beneficial because of the very competitive nature of phone store advertising.
I had to read what you said because I was so interested on your space to begin with. The store you are using is actually the store I go to when I have problems with my phone. I think your comment about the lay out of the store and the way is does feel crisp and modern is right and think they really to try to give you that feel that they are a head of technology especially since they use that name calling board (who's next) technology. I might need to stop by there soon because my phone is acting up so maybe I'll catch you there!
ReplyDelete-Ashley T.